News & Scoops

2009 August 28

Green Week

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(NEW YORK) While eco-chic designers have come a long way in the last several seasons (hello, John Patrick!), a fully green fashion week series of shows has yet to be held in New York--until now. The GreenShows, as they have been named, will be held September 15 and 16 at the appropriately-titled King of Greene Street boutique, at 72 Greene in SoHo. Bodkin, Izzy Lane, Bahar Shahpar, House of Organic, Mr. Larkin, Lara Miller, and Study by Tara St. James will present their eco-friendly, ethically sound, fair-trade collections at the store in runway shows and presentations over the course of the two days. (Naturally, the beauty will be eco-chic as well; hair styling will be provided by John Masters Organics.) In addition, the show is partnering with the Rainforest Action Network (RAN) on the opening night, for a kickoff event to raise awareness for the organization. RAN is currently contacting over 100 fashion and luxury companies who use custom paper packaging made from the pulp of trees cut down in endangered tropical rainforests of Indonesia, which is leading to massive greenhouse gas emissions, the destruction of Indigenous communities, and the endangerment of species like orangutans and Sumatran tigers. Two days of eco-chic this season--but with the number of environmentally-friendly designers growing every day, The GreenShows may just have a full week next February.


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