News & Scoops

2009 August 20

Tokyo Tory

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(NEW YORK) Tory Burch is confidently expanding her global presence, and she’s starting her vision in Japan. “My boys and I are planning a trip to Tokyo during Christmas break to coincide with the opening of my first store,” the designer told The Daily. “I couldn’t be more excited. It will be my first time there and our store will be located in Ginza, which is really the center of everything.”

Earlier this year, the CFDA award-winner partnered with Look Inc. and the Mitsubishi Corporation to pave the way for an exclusive distribution of her products in Japan. Tory Burch products were introduced there in April, and the first boutique was originally planned for a spring 2010 unveiling. However, an overwhelmingly positive consumer response facilitated a speedier store opening. "I have always found Japan to be an incredibly inspiring country both from a cultural and fashion perspective, and believe there is an exciting opportunity in this market for our product,” said Burch earlier this year. “I look forward to developing this new business with such experienced partners."

And Burch is not ending her campaign in the Land of the Rising Sun. “We’re definitely planning an active store expansion in Asia and Europe over the next few years,” the designer confirmed to The Daily.


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