News & Scoops

2009 August 18

A Group Effort

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Lisa Salzer with Alex Dickerson Lisa Salzer with Alex Dickerson
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(NEW YORK) Alex Dickerson and Erin Kelly have years of PR experience, having worked with the likes of Badgley Mischka, Moet & Chandon, Panton, Lulu Frost, Kérastase, and Juicy Couture at Siren PR, BWR Public Relations, and more--so what could be next for the duo? Their own company, of course. Dickerson and Kelly have just launched The Collective, a new full-service PR firm representing clients in beauty, health, lifestyle, fashion, accessory, home: “You name it!” said Dickerson.

“The Collective came together very organically, and the timing was right to combine our contacts and expertise for the benefit of all of our clients,” she said. “Ultimately we plan to grow The Collective into a full-service business management, marketing and PR firm so that we can integrate an array of services to give our clients exactly what they need to succeed. Erin and I couldn't be more excited!” To start, the company has a roster of 13 clients: Saffron James Parfums, Aquiesse, Persephenie Body Care, Infusion Organique, Cosmetix West, Santa Monica Sweat/Fitness by Laura Hebert, Parrot Design By, Lulu Frost, MANNIN Fine Jewelry, Revolve Textiles, Hats by Selima, Sonny Boutique, and Focused. The Collective will work out of offices in New York, Los Angeles, and Barcelona--where Dickerson will begin studying for her MBA at IESE in September.


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