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2009 August 11

Loeffler, Online

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(NEW YORK) Cult shoe favorite Loeffler Randall is getting that much closer to your feet. Today, CEO and creative director Jessie Randall and her team launched the brand’s first retail outlet at loefflerrandall.com. Featuring equal parts ready to wear and the shoes that made the brand so celebrated, the site offers Randall’s trademark boots, pumps, flats, oversized blazers, slouchy tops and dresses, and girly skirts--all of which can be delivered to your door in charming printed packaging with a hand-written thank-you note. A blog on the site will be updated with news alerts, featured products, Randall’s inspirations (for Fall 2009, the lines of sculptor Louise Bourgeois), and other little tidbits from the LR team.

As though the opportunity to browse (and buy!) the lovely pieces--some of them in exclusive fabrications and colorways--wasn’t enough, the site will be kicking off with a charitable spin: from now until October, a portion of all online sales will go to Living India, a charity founded in 2005 which runs an orphanage in South India for HIV-positive children.
EMILY GYBEN




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