News & Scoops

2009 August 7

Super Size Me

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(NEW YORK) A year and a half ago, Erin Wasson was the noted stylist at friend Alexander Wang’s show. This September 11, she’ll debut Erin Wasson x RVCA at the Mercedes-Benz Fashion Week Tents in front ofabout 1,100 guests – double the amount Wang is expecting at his show on September 12.

“Humbled and honored,” is how Wasson felt, describing her prime time 8 p.m. slot. “I’ve spent hours at those Tents as a model, working with some of the icons of American fashion. And meanwhile, I’ve only been doing this design thing for a few seasons--Spring’10 is season three--and it’s kind of insane to think that I’m getting to show on that same stage.”

Wasson will be utilizing the enormous space to its full potential. She’s planning a multi-media installation and a secret live band performance to highlight RCVA’s Spring effort. “It’s really a thrill, to be able to take a venue everyone in the fashion industry knows so well, and bring in new personalities and a new vibe that spin the experience in a different direction,” added Wasson. “I mean, it’s almost too predictable to do something ‘cool’ in, like, an abandoned warehouse. Cool can happen anywhere. It’s a state of mind. That’s the essence of the Erin Wasson x RVCA brand, and there’s no reason not to follow that logic onto the runway.”  


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