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2009 July 30

Double Duty at Ferragamo

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Massimilano Giornetti Massimilano Giornetti
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(NEW YORK) After a parade of critically underwhelming seasons, Cristina Ortiz is leaving the house of Ferragamo, where she was appointed women's createive director in August 2007. Her last collection, Spring 2010, will show this September in Milan. Massimiliano Giornetti, who has designed the men's collection since 2000, will take over the women's ready-to-wear in addition to his previous duties. This will mark the designer's first effort in the women's wear realm; he is already working on the Fall 2010 collection, which will show in Milan in February. Giornetti appeared in New York last month when Massimo Ferragamo hosted a dinner for him at the brand's Fifth Avenue flagship. Giornetti has been widely credited with increasing the presence of the men's collections and placing key looks on a wide range of international celebrities. Ortiz was a favorite of Ferragamo CEO Michele Norsa, whose own tenure at the house has been subject to much speculation in recent months.
ASHLEY BAKER




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