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2009 July 29

Jourdan, Encore

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(NEW YORK) Iconic footwear company Charles Jourdan has yet to return to its glory days of the ‘60s and ‘70s, but a new designer and game plan are hoping to put the brand back on the chic track. After acquiring the brand in December 2008, parent company Groupe Royer announced today that the first collection under designer Alexandra Neel will be presented in Paris in September at the Premiere Classe salon.

Though Jourdan shoes have been continually produced throughout the company’s history, of late the line has lost its high-fashion edge in exchange for mid-level prices (hovering around $200) and relatively conservative styles. Neel, who designs an eponymous line of shoes available at retailers like www.shopbop.com, is expected to bring back a more competitive edge to a company once renowned for its Guy Bourdin-shot ad campaigns and fans like Imelda Marcos.




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