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2009 July 22

To the Tents!

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(NEW YORK) Mercedes-Benz Fashion Week is nearly two months away, but the show schedule is already looking quite packed. Derek Lam has just confirmed that he will be showing in The Tents at Bryant Park on September 13 at 11 a.m.. This marks the designer's first show at Mercedes-Benz Fashion Week. He is only one of several A-list designers to return to the venue this season. Narciso Rodriguez, Willow, Jen Kao, Tuleh, and Vivienne Tam, who have shown at various gallery spaces over the last several seasons, are also rumored to be returning to Mercedes-Benz Fashion Week. Other Tents newcomers allegedly include Doo.Ri and Isaac Mizrahi. Tory Burch, who has traditionally presented her collection at her West Side showroom, has opted to show her first full-fledged runway show at Bryant Park. These designers will join Mercedes-Benz Fashion Week flagship brands such as Carolina Herrera, Diane von Furstenberg, BCBG, Michael Kors, Badgley Mischka. Tommy Hilfiger is expected to close the week with a Thursday night show celebrating his 25th anniversary as well as the opening of his new global flagship store at 681 Fifth Avenue.

"We couldn't be more excited to welcome Isaac, Derek, Tory, Doo-Ri, and so many others to the Tents this season," said Fern Mallis, senior vice president of IMG Fashion. "In these times, designers are realizing that showing at Bryant Park is the way to go when they need to make the best possible impression." Many designers are still finalizing plans, and IMG Fashion expects to announce more additions to Mercedes-Benz Fashion Week throughout July and August. "The economy is tough," Mallis conceded, "But come September, Bryant Park is going to rock."
ASHLEY BAKER




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