2009 July 20
Diesel's Radio Days
(NEW YORK) Diesel has long been a supporter of the music scene, and now, the brand has emerged as the first fashion house to transmit its own radio station. Starting today, the store is broadcasting both programs and live performances from is Fifth Avenue flagship. The hour-long shows, which will be broadcast through Friday on dieselumusic.com, include a wide mix of programming, ranging from Bruce Tantum's "Manhattan Music Machine" to an hour worth of Les Savy Fav to Lucy Pink's London-based hip hop show. Live concerts include a set by Usher's producer Ryan Leslie tonight at 8 p.m., as well as Zoe Kravitz on Friday at 2 p.m.. While the New York broadcasts end this weekend, the London bureau will continue to operate throughout the year.
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