News & Scoops

2009 July 17

Not in Miami?

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An example of content featured in the Miami Swim iPhone application An example of content featured in the Miami Swim iPhone application
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(NEW YORK) Stuck in New York instead of South Beach? Desperately missing the action at Mercedes-Benz Fashion Week Swim in Miami? There’s an app for that. The first-ever Swim Miami interactive application has just been released at the App Store, offering on-demand video highlights and photos from each of the 18 shows and presentations. “IMG Fashion Media is excited to present our very first fashion app for the iPhone,” said Christina Neault, senior director of fashion and events for IMG Fashion. “This will give fans, constituents and sponsors, official and immediate access to Mercedes-Benz Fashion Week Swim while allowing us to start exploring this new form of entertainment.”

In addition to the from-the-runway access, the application will include a schedule of events and images from the front row scene, including the celebrities, models, and editors attending the shows. The Miami Swim iPhone app is available for $.99 by clicking here.

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