News & Scoops

2009 July 14

Bebe's Latest Launch

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(NEW YORK) Au revoir, BEBE SPORT--and bonjour, PH8. Bebe Stores Inc. announced today that come November, it will replace the BEBE SPORT's division's 62 retail units with this new brand focused on lower-priced active and streetwear.  

The Brisbane, California-based company currently operates 308 stores nationwide, as well as an online store at and 21 international outlets managed by licensees. Manny Mashouf, who opened the original San Francisco store in 1976, continues to serve as chairman and chief executive officer. The company's current brand portfolio includes bebe, 2B bebe, bebe O and bebe outlet along with the new PH8 division.

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