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2009 July 1

Forever in Blue Jeans

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J Brand's Fall 2009 ad campaign J Brand's Fall 2009 ad campaign
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(NEW YORK) You may know Freja Beha Erichsen more for her turns down the runways than for her denim, but the leggy beauty is about to take a turn posing in blue jeans--and black jeans, and tie-dye jeans, and…you get the point. Photographer Jan Walters shot Erichsen for J Brand’s Fall 2009 ad campaign, styled by Sophie de Rakoff. "We wanted people to look at the campaign and feel a sense of lightness and freedom,” said Susie Crippen, J Brand’s co-founder and creative director. “Happiness." Lightness and freedom we get--Erichsen's frolicking in the super-skinny, cropped, high-waisted, tie-dyed and distressed denim will inspire plenty of ladies to do the same. The ad campaign will appear in Elle, Vogue, W and Harper’s Bazaar, as well as outdoor media in New York.

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