2009 July 1
Forever in Blue Jeans
(NEW YORK) You may know Freja Beha Erichsen more for her turns down the runways than for her denim, but the leggy beauty is about to take a turn posing in blue jeans--and black jeans, and tie-dye jeans, and…you get the point. Photographer Jan Walters shot Erichsen for J Brand’s Fall 2009 ad campaign, styled by Sophie de Rakoff. "We wanted people to look at the campaign and feel a sense of lightness and freedom,” said Susie Crippen, J Brand’s co-founder and creative director. “Happiness." Lightness and freedom we get--Erichsen's frolicking in the super-skinny, cropped, high-waisted, tie-dyed and distressed denim will inspire plenty of ladies to do the same. The ad campaign will appear in Elle, Vogue, W and Harper’s Bazaar, as well as outdoor media in New York.
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