News & Scoops

2009 June 29

The Royal Brioni

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The winning look by Astrid Anderson The winning look by Astrid Anderson
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(NEW YORK) In its second year of partnership with the Royal College of Art, Brioni issued a serious challenge to the menswear students--reinterpret the brand’s iconic travel jacket. After the twelve students of the menswear course took lessons with Brioni tailors in London and spent a week in Penne, Italy, for practice tutorials, a jury of international names (Jefferson Hack, editor in chief, AnOther, AnOther Man and Dazed & Confused, Terry Jones, publisher, I-D; Tony Chambers, editor in chief, Wallpaper; Stefano Tonchi, editor, The New York Times Style Magazine and IHT Style Magazine; Marigay McKee, fashion and beauty director, Harrods; Nick Sullivan, fashion editor, Esquire USA; Professor Wendy Dagworthy, head of school, Fashion and Textile, Royal College of Art; Angelo Petrucci, Brioni chief master tailor) selected the three winners, who were announced during the brand’s recent Spring 2010 menswear presentation in Milan:

Brioni Award/first prize, for the garment that best expresses Brioni excellence: Robert Huth
Creativity Award, for the most creative and innovative garment: Astrid Andersen
Tailoring Award, for the garment that best adapts tailoring principles to contemporary dressing demands: Damion Le Cappelain


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