Daily Front Row

2009 June 18

Clothes From Choo?

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Tamara Mellon and Margareta van den Bosch at a fitting
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(NEW YORK) Following in the illustrious footsteps of Karl Lagerfeld, Stella McCartney, and most recently, Matthew Williamson, H&M announced yesterday that Jimmy Choo would be the next luxury line to collaborate with the retailer. This is the first collaboration the company has done with a strictly accessories only line; however, the collection will be a first for Choo as well, with the Tamara Mellon-helmed company producing ready-to-wear for H&M. “We adore Jimmy Choo’s shoes and bags,” said Margareta van den Bosch, H&M’s creative advisor, in a statement. “They are glamorous and sexy and add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top-quality, high-end designer shoes and bags to our customers.”

“We are privileged to be among the fashion greats who have been affiliated with H&M, to be designing a collection that will appeal to fashion-savvy, street-smart women and to be including some great pieces for men, too,” said Mellon. “Jimmy Choo will bring a sophisticated, fashion forward, accessible, glamorous collection to H&M--the perfect party pieces to buy now and then wear out that night!”