2009 June 12
Feel the Love
(NEW YORK) Cartier celebrated its fourth annual Love Day by introducing the Love Charity bracelet, benefitting 24 chosen charities. The brand's newest cause? The Art of Elysium, and the organization’s founder Jennifer Howell, Cartier North America president and CEO Frédéric de Narp, and Eva Mendes all gathered at the Cartier mansion yesterday to promote the initiative before heading over to the Mount Sinai hospital for a meeting with afflicted kids. “I had breakfast with my six kids this morning and explained to them what the Love Day was really about and how much the hospital visit really will mean for the children,” said de Narp. "It was a dream of Jennifer's to bring the charity to New York. She talked to me about the idea three years ago and today it's a reality.”
In fact, Howell was so touched by the support that she teared up during her presentation, causing Mendes to become even more emotional. “Thank God for the waterproof mascara,” she said through the tears. “I think I got emotional because it’s such a beautiful cause and it’s truly the most amazing feeling in the world to affect these kids in some way on an emotional or spiritual level. I think we all feel out of this world today.” The actress had some praise for not only the charity work, but for her newest Cartier addition: a deep blue bracelet. “I’m a big fan of rose gold and I love the simplicity,” she explained. “I’m not a diamond girl, even though I’m dripping with Cartier ice right now. But I’m not at all material. I have no problem with borrowing and giving it all back.” Cartier has donated more than $4.5 million to 24 global charities from the sales of its Love Charity bracelet and De Narp says it’s all part of the company’s ensuing legacy. “I'm looking forward to more excitement and passion from us,” he added. “Cartier has been around for 162 years, but we're seeking to be here for eternity.”
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