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2009 May 29

A Permanent Pop-Up

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(NEW YORK) Back in 2007, ballet flat aficionados rejoiced at the Repetto pop-up shop in Earnest Sewn’s Meatpacking District store. The three-month stretch only whet the brand’s appetite, it seems: the denim company announced yesterday that the Parisian shoe label will be returning to the Meatpacking District lifestyle/concept store in its first ever semi-permanent “shop in shop.” Opening June 22, the store’s gallery space will offer a variety of styles in over 40 finishes.

In addition to the Repetto project, Earnest Sewn has a few other tricks up its sleeve for the summer. Beginning June 15, 2009, Obesity and Speed will launch pop-up shops in both of the brand's New York shops in Meatpacking District and the Lower East Side, selling limited-edition items like tote bags, stickers, t-shirts, and tanks bearing its signature graphics. The shop will be modeled after a teenager's bedroom, taking inspiration from the designers' own years in suburbia and punk-rock beginnings. Then, starting June 16, a limited-edition T-shirt will go on sale at the stores, with all proceeds donated to Friends of the High Line, the non-profit organization working with the City of New York to maintain and operate the park that neighbors the Meatpacking outpost. On that same date, customers will be invited to return to their girl- and boy-scout roots with an in-store Pinewood Derby race.




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