2009 May 12
Another One For the Boys
(NEW YORK) After the success of J.Crew’s first men’s-only store in New York, the Liquor Store in Tribeca, the preppy chain has opened another outpost for the boys on Broadway in SoHo. The 3,400 square-foot space just opened in the Broadway storefront wedged between Topshop and Madewell that was formerly occupied by Universal News. It features the best of the J.Crew men’s collection, along with vintage finds and limited edition products to complete the sharply-dressed man’s wardrobe—as imagined by the brand’s VP of men’s design, Frank Muytjens. Thomas Mason shirting, Alden shoes, Timex watches, Persol glasses, Red Wing boots, and Superior Label canvas bags all join the store—as does J.Crew’s first-ever Suiting shop, located at the rear of the store offering variations of the classic Aldridge style and the slimmer Ludlow style, with all the accoutrements (from ties to vintage cufflinks).
The brand is also working with artist Richard Haines on a few projects for the store; his sketches are displayed in the front windows and throughout the space, and the man himself was on hand this morning for the opening. He’ll return this Saturday between noon and 2 p.m. and from 4-6 p.m., sketching whatever strikes his—or your—fancy.
J.Crew is currently finishing up renovations on their women’s and Crew Cuts store on Prince Street in SoHo--slated to officially reopen this Saturday, May 16--and the brand is also in the process of opening its newest store in East Hampton.
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