Daily Front Row

2009 April 10

Eco E-Commerce

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(NEW YORK) With Earth Day rapidly approaching, several conscious members of the fashion set are scrambling to do their part. Starting in mid-April, e-commerce site Yoox.com will launch YOOXYGEN, a new and ongoing eco-friendly initiative which will offer ethically conscious products like fashion, design, jewelry, and books. Ilaria Venturini Fendi is one participating designer; her Carmina Campus accessories and jewelry line is made from recycled materials, like surprisingly chic clutches constructed out of aluminum slats--formerly Venetian blinds. Other additions to YOOXYGEN include Katharine Hamnett’s organic cotton slogan tees, Caboclo jewelry, made from natural objects found on the Brazilian Amazon rainforest floors, and Leny, the eco-friendly brand whose profits support Al Gore’s Climate Project.

But YOOXYGEN’s product selection, which also includes vintage clothing and books like Eco-Chic: The Fashion Paradox, isn’t their only contribution to the go-green movement. Yoox.com has developed a plan in collaboration with AzzeroCO2 to offset 100% of its shipping carbon footprint by the use of clean energy and reforestation. As Federico Marchetti, founder and CEO of YOOX Group, puts it: “YOOX turns into ECO-mmerce!”