2009 April 6
(NEW YORK) As Bulgari engages in a year-long celebration of its 125th anniversary, the brand is rolling out the launch of its skincare line in the United States. Bulgari Gem Essence, as the 17-piece line luxury line is called, debuted at select Neiman Marcus locations in March, and now, the goods are arriving in New York exclusively at Bergdorf Goodman.
Tomorrow, the collaboration between Bulgari and Bergdorf Goodman will kick off from 5 to 8 p.m. at Goodman's Café on the Beauty Level, where a Bulgari gemologist and skin-care expert will be on-hand to discuss the product. (Coincidentally, this immediately follows a personal appearance by Bruno Frisoni to introduce the Roger Vivier couture and Spring collections. Just an idea.) Other events follow throughout the week, including mini-facials on Wednesday, Thursday, Friday and Sunday.
The Bulgari Gem Essence collection consists of 3 product categories--the Cleansing Line, Lumiere Line and Precieux Line. Prices range from $50 for demaquillant yeux eclat (radiance eye makeup remover) to $320 for serum precieux (an anti-aging, moisturizing serum). Bulgari initially launched the Gem Essence line of skincare in Italy for Fall 2007. It then proceeded to hit several other European countries before appearing now in the United States. Launches in Japan and Latin America are expected in the next 12-18 months.
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