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2009 April 6

The Daily Investigates! What's Really Happening on Madison Avenue?

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(NEW YORK) Madison Avenue, which has long served as the retail lifeline to the chic set, has lost just a touch of its luster lately--or so says conventional wisdom. From recent closures Allegra Hicks, Krizia, and MiuMiu to the ghost town formerly occupied by The Sharper Image, which turned off its lights nearly a year ago, the shopping mecca has been interrupted by an ominous smattering of empty storefronts.

But a bit of reporting suggests that the Avenue's grandeur is restoring itself. Jack Vartanian opened its first U.S. flagship at The Mark in January, while Solange Azagury-Partridge did the same last Friday (the official launch party will happen in several weeks, with the former Boucheron creative director flying in from London to mastermind the festivities). Krizia opened a new location at 805 Madison Avenue on Friday.

Now, it appears that the Jil Sander store, which was temporarily located at 1042 Madison between 79th and 80th Streets, has found a permanent uptown home following the 2008 shuttering of its flagship on 57th Street between 5th and Madison, which is now occupied by MiuMiu. The store is moving 11 blocks south to 818 Madison Avenue, in the space vacated by Alessandro Dell'Acqua in December. This location will serve as the brand's second in New York, with a downtown branch at 30 Howard Street that opened last June.

Meanwhile, Nanette Lepore still plans to open its second New York City store on Madison Avenue and 75th Street in mid-May. Given that business appears to be booming at the Lilly Pulitzer boutique, which opened up last May, Lepore should expect similar enthusiasm for her well-priced wares. In other happy news, the rooftop at Serafina is open at last--giving Upper East Siders even more room to fit their shopping bags.
ASHLEY BAKER

 




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