Daily Front Row

2009 March 30

Fred Segal's New Kids

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Juan Carlos Obando cruis collection scarf
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(NEW YORK) Ron Robinson is looking to get more designers in his RONROBINSON | Fred Segal store…literally. In April, Robinson is launching the L.A. Designer Series. Each month, the store will host an in-store designer event featuring a showing of his or her latest collection. The featured designer will also create exclusive, limited-edition one-offs for the boutique. "We created the L.A. Designer Series to showcase the tremendous talent that exists in the fashion and beauty industries in Los Angeles," said Robinson. "This is an opportunity for our customers to meet the designers and for the designers to have some creative freedom in presenting  the product they have developed. We have allowed them to express themselves in the visual merchandising of the total store as well. It will be a fun and creative experience for all."

First up? The Columbian-cum-Angeleno designer Juan Carlos Obando, whose intricate craftsmanship has earned rave reviews and a CFDA/Vogue Fashion Fund nomination. "Working with Ron Robinson is something I have wanted to do for a long time," said Obando. "Apothia and RONROBINSON | Fred Segal on Melrose is an L.A style landmark, so launching N.4 with them is a direct shot to the consumer I imagine embracing the brand." And J.C. Obando has more launches in store--not only will he debut a new hair care line entitled N. 4, but also a limited edition scarf, which is a preview to his first cruise collection set to debut in New York in June. Should you live near the Melrose institution, drop by the store to celebrate the partnership with an afternoon fête on April 4.