Daily Front Row

2009 March 18

Got a Model Mom?

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(NEW YORK) Comptoir des Cotonniers, the French boutique that just landed stateside (SoHo!) this past October, is known not only for their chic goods à la française, but for their refreshingly un-celeb-centric ad campaigns starring mother-daughter duos. Mères et filles of all ages have been featured in the past, and this season, they want you. Interested parties should bring their moms to the boutique at 155 Spring Street for the open casting on April 5 between 2 p.m. and 7 p.m.

The winning team will not only appear in the ad campaign (which has been shot in the past in Paris, Greece, South Africa, and Ibiza), but will stay for two or three days in Paris prior to the shoot to walk in Comptoir des Cotonniers’ fashion show. All expenses will be paid, and the mother-daughter model pair will receive vouchers for clothes from the store as well. The finished ad will run in magazines as well as the website, blogs, editorial, and in stores…are you ready for your close-up?