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2009 March 13

Save the Crocs!

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(NEW YORK) Brooks Brothers has the golden fleece sheep, Ralph Lauren has a polo pony, and Penguin’s got, well, a penguin--but the most recognized animal logo in fashion may very well be Lacoste’s crocodile. The company has just joined the “Save Your Logo” campaign, started by the Global Environmental Facility, the World Bank, and the International Union for Conservation of Nature, which allows private companies to contribute to the preservation of animal life by protecting the animal that represents their logo.

The crocodile has been the symbol of Lacoste for more than 75 years (“the crocodile” was the nickname of Lacoste founder René Lacoste because of his fierceness on the tennis courts), and now the company will be supporting projects that will safeguard and protect endangered crocodile, alligator, caiman, and gavial species.




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