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2009 March 3

Leather Goodies

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The interior of the new Trussardi 1911 boutique in Milan The interior of the new Trussardi 1911 boutique in Milan
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(MILAN) As if the fashion world needed reminding that the retail scene isn't uniformly contracting, Trussardi 1911 opened its new women's boutique at its historic flagship on the Via Sant'Andrea Monday night with a cocktail party, inviting guests to admire the latest women's accessory collection of bags, luggage and eyewear.

The legendary house, which was launched by glove maker Dante Trussardi in 1911, was revitalized in the '70s, when Trussardi's grandson Nicola Trussardi introduced the trademark greyhound logo and expanded the company into a lifestyle brand built on a strong leather goods and accessory business.

While the brand dabbled in ready-to-wear in the '80s, it is currently undergoing a relaunch in both men's and women’s categories. Creative director Milan Vukmirovic presented men's ready-to-wear to buyers in January 2008, and the women's collection will launch formally in September 2009.

The company's leather goods are carried domestically at Barneys New York, Ron Herman and Jeffrey New York. The new women's accessory line will be carried at the Webster in Miami, and the brand expects to lock in other retailers this week during the buying period in Milan.
ASHLEY BAKER




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