Daily Front Row

2009 February 27

Charged Up

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The Cavalli Card
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(NEW YORK) Although the fate of Just Cavalli remains uncertain, the ever-entrepreneurial Roberto Cavalli is forging ahead with new projects in new territories in the meantime. First up? The Cavalli Card, a joint venture between Roberto Cavalli SpA and Corpcom that puts Cavalli-branded Mastercards into the hands of top clients.

The card will officially launch this week with an event during Milan Fashion Week. Its main draw is a slew of benefits catering to customers living the Cavalli lifestyle. That means VIP services at every Cavalli boutique worldwide, access to special sales both online and in-store, and even more. Affiliate partners will also offer separate services. The card will appeal to both sexes, and it is designed with Cavalli's signature snakeskin print, rendered in iridescent metallics.

As for the cardholders themselves? "They are all the people that want to speak with me through internet, because I will talk with them," said Cavalli yesterday afternoon at his Via Senato showroom. "They can ask me what to wear that night, they can ask me how to look fantastic with a boyfriend--and once a month, I will decide, maybe in New York, to have dinner with people." While the details are still emerging, it's safe to say that the designer himself is eager to find new and innovative ways to connect with his loyal fan base.
ASHLEY BAKER