Daily Front Row

2009 February 24

The Italian Jobs

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(NEW YORK) The Milan shows are gearing up for the Fall 2009 season, and Continental #44-bound editors are sure to experience a few seismic shifts after touching down at Malpensa. It was announced this morning that Roberto Cavalli’s secondary line, Just Cavalli, will not be formally shown with a runway presentation, although the show was slated to take place this Thursday. "I took this decision to protect the brand and Just Cavalli customers," the designer said in a statement. "The difficult situation of Ittierre did not guarantee that I could be as avant-garde as usual with my youth line.” Ittierre, which produces the Just Cavalli collection, filed for bankruptcy just over a week ago, citing financial problems.

Meanwhile, Versace plans to relaunch its bridge line Versus this season, with a preview on March 1 in Milan. The youth-focused collection was originally created by Gianni Versace in 1989 as a project for his sister Donatella Versace.

Valentino may show in Paris these days, but the Italian design house is having a shake-up of its own: The Daily has learned that Garine Zerounian, director of communications for the house, has been let go. Judy Bassaly, senior manager of marketing, will take over Zerounian's duties.