Daily Front Row

2009 February 16

Calvin Klein's Taxi Television

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Calvin Klein Jeans campaign
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(NEW YORK) Chicettes dashing back and forth from show to show en taxi have something new--and a little more stylish--to watch other than that one Regis and Kelly commercial (you know the one!). Starting this weekend, the Calvin Klein Jeans Spring 2009 advertising video will be broadcast on over 5,400 New York City taxi television screens for the duration of New York’s Fashion Week. The video, which was shot by Steven Meisel and stars models Natasha Poly, Anna Selezneva, and Anna Jagodzinska, has already been viewed over 100,000 times on both calvinkleinjeans.com and calvinklein.com. It’s estimated that in the next week, it will air another 460,000 times in the taxis. (Watch the Fall 2009 runway video here.)