Daily Front Row

2009 February 12

Riding in Heels

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(NEW YORK) With Project Runway languishing in the legal system, Marie Claire is banking on its new Style Network docu-series Running in Heels to elevate the title into the television stratosphere. To promote the show during Fashion Week, the magazine along with Maybelline New York will offer attendees free taxi rides as they exit the Tents on February 19. Each rider will receive a Lash Stiletto Mascara shoe bag and a deluxe full size Lash Stiletto Mascara sample.

Running in Heels, which premieres March 1, explores the lifestyles of the magazine's employees, covering the likes of seasoned editors and newbies with equal weight. Editorial meetings, celebrity photo shoots and events will be covered through the eyes of editors Joanna Coles, Zanna Roberts and Zoe Glassner as well as interns Ashley Gosik, Samantha Dezur and Talita Silva.
ASHLEYBAKER