Daily Front Row

2009 February 6

Bicoastal and Growing...

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(NEW YORK) The fashion set knows Annelise Peterson from her tenures in the public relations departments of Calvin Klein, Valentino and most recently, Aeffe. But last night marks her final event as director of public relations at Alberta Ferretti. Following the Cinema Society screening of He's Just Not That Into You, sponsored by Stardoll and Philosophy di Alberta Ferretti, Peterson will be officially bicoastal, shuttling between her West Village apartment in New York and a West Hollywood abode in Los Angeles.

Peterson will continue her work with Aeffe, serving as a consultant directing West Coast celebrity outreach, but she is launching her own boutique fashion and lifestyle consulting business, Annelise Peterson, Inc. Her clients include Alberta Ferretti, Philosophy di Alberta Ferretti, Pollini, Elise Overland and Vivienne Tam.  "My goal is to offer strategies to lifestyle brands and help them recognize their growth potential in an increasingly challenging environment," Peterson said. "Every brand has a unique voice. The objective is to discern and emphasize their unique potential to an increasingly discriminating customer." At this juncture, her client base is entirely hand-selected. "In this economic time, everyone needs to be extremely focused and precise."
ASHLEY BAKER