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2007 June 20

Bella Freud Exits Biba

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(LONDON) Bella Freud has said bye-bye to Biba.

The designer, who debuted her ready-to-wear collection for the British cult brand at London Fashion Week in Spring 2006, announced today that, after three seasons, she is no longer continuing her consultancy with the brand, which rose to spectacular popularity in the Sixties. “Bella Freud is re-launching her own namesake collection which she will be presenting at London Fashion Week this September,” the designer’s publicist told The Daily. “She is choosing to focus her energy and attention on her own label and other upcoming projects.” Eschewing a runway presentation, Freud will host a fashion-meets-art showing, utilizing a collaboration with model and photographer Elle Muliarchyk. Freud is producing a set of photographs of the Belarus-born model incorporating her collection, which will debut in London around the time of the Frieze Art Fair in October.

In addition, Freud has designed a special capsule collection for Dover Street Market, which will be available at the end of June. The collection consists of black sweaters with different images of cats on them. They were inspired by paintings Freud had seen of the felines and also by record covers in the way they often mix a classical image with an incongruous background. Freud has worked with Dover Street Market in past, creating special jumpers for the unique retailer.

Though his office did confirm Freud's departure, Michael Pearce, Biba chief executive officer, creative director, and owner of the Biba trademark, was unavailable for comment.
JIM SHI




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