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2012 December 4

10 Crosby Derek Lam Launches Footwear

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Derek Lam Derek Lam
Patrick McMullan
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(NEW YORK) It's a shoe-in for Derek Lam. Since former parent company Labelux sold Derek Lam International LLC back to Lam and his eponymous label's co-founder, CEO Jan-Hendrik Schlottmann, last month, the design house has expanded to produce bags and, most recently, shoes. Today, the line's first shoe collection dropped through a licensing agreement with Schwartz and Benjamin, who also produces footwear for Lam's main collection. The 10 Crosby Derek Lam footwear line will include 24 styles inspired by French footwear designer Maud Frizon’s prints. Also a point of inspiration? Charles Jourdan’s ad campaigns from the seventies. Primarily priced between $295 and $395, the chic footwear collection tops out price-wise at $575 for knee-high boots, and will be available at Shopbop, Bergdorf Goodman, and Saks Fifth Avenue.

Lam launched 10 Crosby Derek Lam in late 2011, with ready-to-wear as the business' core. Since buying back the company, Schlottmann recognized a need to focus on both handbags and shoes, which could soon comprise nearly 50 percent of 10 Crosby’s business. Another leap forward for 10 Crosby? Schlottmann is purportedly expressing interest in opening freestanding 10 Crosby stores. Translation: Eventually, Derek Lam will likely have an equal balance between the main collection and diffusion lines. 




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