Parties

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2013 November 14

System Mag's Soho Loft Bash

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System co-founders Elizabeth von Guttman and Alexia Niedzielski with Francisco Costa System co-founders Elizabeth von Guttman and Alexia Niedzielski with Francisco Costa
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(NEW YORK) With an extremely buzzy debut issue under their belts—that juicy Nicolas Ghesquière post-Balenciaga cover story, anyone?—System mag feted their sophomore issue last eve with a loft party. After celebrating their first issue with a 50-person dinner in Paris, the headcount was bigger, the locale was stateside, and the crowd appropriately, achingly hip at the festivities for issue deux. The fashion set included designers like Prabal Gurung, Calvin Klein’s Francisco Costa, Suno’s Max Osterweis (with Opening Ceremony’s Kate Foley), Olivier Theyskens, along with Anja Rubik, Natalie Joos, T mag creative whiz Patrick Li, and stylist extraordinaire Carlyne Cerf de Dudzeele.

“We’re just here in town for a couple days, and we thought it’d be nice to gather some friends and family together,” explained one of System’s co-founders, Alexia Niedzielski. The mag’s connection to the plush West Broadway digs that hosted this friends-and-fam shindig? The loft of The Fancy’s David Perry (and what a loft indeed!)—the glossy did a story on the booming site in its second issue. As Niedzielski double-air-kissed partygoer Julia Restoin Roitfeld, we had to wonder how the duo got acquainted. “Officially we met in in Moscow, no?” said Restoin Roitfeld. “We’ve got that Parisian connection!” It’s a connection that can’t be defined, apparently, but is easy to I.D. across a room. “You’ll be at a party in New York, and you’ll spot the Parisian from far away,” explained Niedzielski. “Maybe we look less friendly?” offered Restoin Roitfeld with a laugh.

Pitcher after pitcher of Bellinis were mixed as the room sampled prosciutto-swathed breadsticks, petite feta and tomato pastries, and tuna tartare on crostini from Cipriani’s West Broadway outpost across the street. Besides flipping through the mag, which was strewn about the loft, entertainment options included a performance by mod Jamie Bochert.

What brought Mickey Boardman out and about for some schmoozing and perfectly al dente penne? “I love Elizabeth [von Guttman, System co-founder] and Alexia—they’re so smart, high-fashion, real, and cool; they’re the real deal.” I’ve already tweeted a photo of the new System and wrote my favorite new magazine. Don’t tell Paper I said that!” As for their meeting? It was back when some of the duo of editors was at Industrie still, over lunch in Paris. “You’d think we’d be such opposite—they’re so high-fashion and European, while Kim and I are so New York in a down and dirty in a way,” Boardman recalled. “We were instantly in love the second that we met.” Now, who doesn’t adore a good unexpected-editor-pals tale…
ALEXANDRA ILYASHOV




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