2012 April 13

Ferragamo on Fifth: The Renovation Must Be Celebrated!

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James Ferragamo, Chiara Ferragamo James Ferragamo, Chiara Ferragamo
Billy Farrell Agency
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(NEW YORK) After an entirely too-long period of renovation, the Ferragamo flagship on Fifth finally re-opened its doors Thursday night, and the fash-noscenti appeared in droves to properly commemorate the event. The Ferragamo famiglia was out in full force—Massimo and Chiara, for starters, along with Daily fave James Ferragamo, who oversees production of the shoes and handbags worn by most of the women in the room.

Over 800 Ferragamo superfans were slated to attend the affair, and the likes of Zani Gugelmann, Hannah Bronfman, Genevieve Jones, Natalie Obradovich, Margaret Luce, and Fabiola Beracasa were wearing the brand head-to-toe. (Christian Leone was even sporting black tie for the occasion.) The modern, black, grey, and white  boutique was slashed with color, from the arrangements of all sorts of pink roses to the Spring ’12 wares from Ferragamo creative director Massimiliano Giornetti.

The evening also celebrated the launch of luxury getaway guidebook Mr. & Mrs. Smith Hotel Collection: Italy, the latest print project from the U.K-based travel site that meticulously curates a collection of the best hotels all around the world. (Massimo Ferragamo’s Tuscan estate, Castoglion del Bosco, is naturally included.) Chloe Smith was on hand to talk travel (where to go in Italy? Where to stay in Turkey? How to escape New York?), while EICs like Jay Fielden and Glenda Bailey wove around waiters proffering everything from sesame-crusted seared tuna to cubes of filet, all served atop breadsticks. DJ Solange Knowles held court upstairs, where a Ferragamo prosecco station was the major draw.

Another crowd congregated around Ferragamo’s new Travel Luggage Collection, which manages to be both luxurious enough for the taste-conscious Alitalia first class regular while remaining entirely TSA-friendly. There was a charitable component to the revelry, as well—the evening benefitted The Society of Memorial Sloan-Kettering Cancer Center’s Pediatric Family Housing Endowment. For each photo from the event shared on Twitter, Facebook, or Flickr through April 15, Ferragamo will donate an additional twenty dollars. May the social media mania commence! ASHLEY BAKER 

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