Daily Front Row

2012 March 2

Social Mavericks on Madison

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Joe Jonas, Italo Zuchelli, and Dan Peres
Billy Farrell Agency View Gallery

(NEW YORK) What happens when Calvin Klein Collection's tres chic Madison Avenue outpost hosts a slew of social media savants avec Details magazine? Firstly, the ratio of men to women errs considerably towards the former. But that might just be because all the men were so well-dressed. (Seriously.) Second, the drinks are manly (literally, with "Gentleman" seemingly squeezed into the title of each whisky-heavy cocktail of the eve).

Lastly, the extremely dapper crowd was extremely adept at multitasking. And by multitasking, we mean Instagram-ing cute pics with that #SocialMavericks hashtag while tippling on said concoctions, all the while grabbing horseradish-crowned filet mignon crostinis and truffled mashed potato filled yucca chip crusts (yes, you need to eat it to understand that latter nosh, darlings).

From camp Calvin, men's wear maestro Italo Zucchelli soaked in the totally a-Twitter scene alongside Joe Jonas. While Zucchelli keeps his tweeting at bay when he's away from work (no 140-character action in the wee hours for this one), he rattled off a trifecta of fave fashion sites for your Daily's enjoyment: Hint, Dangerous Minds, and dlisted. Oh, and Zucchelli also dished on his flair for blades...

Meanwhile, Details EIC Dan Peres mingled avec wife Sarah Wynter (talk about couple envy, non?) and a sampling of the outstanding slew of digital 2012 "Mavericks," including Reuters' social media editor Anthony De Rosa, Nestio CEO Caren Maio, FITiST co-founders Caroline Levy Limpert and Neda Talebian Funk, Flavors.me and Goodsie co-founders David and Jonathan Marcus, and Rachel Sterne, CDO of the City of New York.  Last but certainly not least, certainly for any foodies on the premises: Chicago's Grant Achatz, he of Alinea, Aviary and Next fame. (Total chef crush, anyone?!)

After snapping up a nifty Instaprint or three of said Instagram shots, white chocolate-covered red velvet cake orbs provided a great shot of sugar en route to the coat check. P.S. To the individual whom your Daily overheard quoting the price in the ballpark of $200 for those completely covetable, not-yet-available Instaprint machines: we did the necessary Googling post-party: it's closer to $425, and regardless, we want it, ASAP. #Obsessed #PhotoboothFiends #AttentionInstaprintFolks
ALEXANDRA ILYASHOV