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2010 February 12

A Moment With...Lubov Azria

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Lubov Azria, Max Azria Lubov Azria, Max Azria
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Along with beloved hubby Max, Lubov Azria is la responsable behind BCBG Max Azria, among other brands. Chic caught up with her before the aforementioned show at the Tent at Bryant Park.

We're loving the colors!
I wanted the collection to infuse color, but I felt like color blocking was really the only way to do that now. You just can't do solids anymore.
You're already wearing a piece from Fall. How does it feel?
Great! Very feminine, actually.
How do you work with Max?
We're a great combo. Max is the visionary, and he's a merchandiser. I'm more detail oriented. It creates the perfect balance.
How does BCBG balance form and function?
With the recession, designers have to take a step back. It’s not just about our fantasies anymore--it’s about the consumer. You want to design something that they can wear and want to buy. Plus, now I can wear all the clothes...so I love it!




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