2009 May 28

The Smell of Success

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Lorenzo Martone and Marc Jacobs Lorenzo Martone and Marc Jacobs
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(NEW YORK) “I've never entered the Armory this way,” observed Marc Jacobs as he arrived to collect his Hall of Fame honor during the 37th Annual Fragrance Foundation FiFi Awards ceremony Wednesday night. “It’s funny for me to be here not for my show.” Jacobs has been using his gala tuxedo rather frequently these days; he recently hosted the Met Gala and is preparing for a big night at the CFDA awards and his upcoming wedding. “I suppose there has been a lot of stuff of my schedule,” the designer agreed. “But we truly do love dressing up.” Linda Wells presented Jacobs with his honor and his short and sweet acceptance speech clocked in about eighteen seconds. In contrast, Carlos Fernandez-Velasco, who scored the highest during Fragrance Sales Specialists online survery, spoke for what seemed like a short eternity.

And that’s exactly how the annual Perfume Oscars played out last night. The event that also celebrated 60 years of the Fragrance Foundation drew everyone from Tom Florio to Aerin Lauder to Kathy Hilton to top sniffers from Elizabeth Arden and Coty. “The only way to campaign for this is to do good work,” explained John Demsey. Or be Paris Hilton. The social celebrity received a pre-determined female fragrance celebrity of the year prize, and she flew in from Europe to collect it. “This is a huge deal to me,” she jubilantly assured. “I’m taking it in my hand luggage home and putting it on my awards shelf!” Sean ‘Diddy’ Combs won his second FiFi too, and stormed the stage to accept his glass honor. “It’s not easy developing a fragrance,” he said afterwards. “You seriously don’t even want to know all the headaches that I got while smelling all the samples. But it’s humbling to actually receive an award in this field. I guess it’s a testament to the amazing people I work with.”

Meanwhile, Mary J. Blige started her campaign for 2010 early by vocally pitching her own scent, complete with visual backing, after giving out the night’s last trophy. Other presenters like Kate Walsh, Nacho Figueras, and Queen Latifah were more demure. “Fragrances are the ultimate sensory memories for me,” shared Walsh. “I could still remember smelling Polo cologne when I was fifteen! And my very first big fragrance was Chanel Cristalle.” Lorenzo Martone, meanwhile, was sporting a very enviable scent to last night’s event. “My friend Yann Vasnier who works with Givaudan gave me an amazing birthday present,” he said. “He asked me to write down key words that describe my personality and created six unique scents for me. Today, I’m wearing something called ‘Threesome peppers.'”

Hilary Rhoda was on hand to cheer for Sensuous’ triumph in the media campaign of the year category, while Lisa Hoffman went empty-handed with her unique boutique nod that went to Tom Ford. But she did have her husband, Dustin, to console her. After all, she’s been there for his Oscar wins and snubs for the last 30 years. “I so prefer when the spotlight is still on him, so I can come to industry things like this and still relax,” she explained. “But it’s kind of amazing to be nominated for this so I can actually drag Dustin to one of my award shows.”



Hall of Fame Award Honoree: Marc Jacobs

Fragrance of the Year – Women’s Luxe: Harajuku Lovers Fragrance – Love, Lil’Angel, Music, Baby, “G” – Coty Prestige

Fragrance of the Year – Men’s Luxe: I Am King – Sean John – Sean John Fragrances

Fragrance of the Year – Women’s Popular Appeal: American Beauty Beloved - BeautyBank

Fragrance of the Year – Men’s Popular Appeal: McGraw by Tim McGraw – Coty Inc.
Fragrance of the Year - Unique Boutique: Tom Ford Private Blend Champaca Absolute – Tom Ford Beauty

Fragrance of the Year - Women’s Nouveau Niche: Chloé Eau de Parfum – Coty Prestige

Fragrance of the Year - Men’s Nouveau Niche: Burberry the Beat for Men – P & G Prestige Products, Inc.

Female Celebrity Fragrance of the Year: Paris Hilton

Fragrance of the Year - Private label/Direct Sell: Victoria’s Secret Sexy Little Things Noir Eau de Parfum – Victoria’s Secret Beauty

Fragrance Hall of Fame (tie): Davidoff Cool Water – Coty Prestige, White Diamonds Elizabeth Taylor – Elizabeth Arden

Perfume Extraordinaire of the Year: MANE for A Travers Le Miroir Thierry Mugler, Clarins Fragrance Group (Perfumer: Alexis Dadier, Mane Paris)


Editorial Excellence in Fragrance Coverage:

Women’s Scent Feature won by Allure magazine for “Uncommon Scents”

Men’s Scent Feature won by Elle magazine for “This Year’s Model: What a Boy Wants”

Scent Bite won by Elle magazine for “Advanced Chemistry”

Blog won by Bois de Jasmin for “Scents of Cities – Kiev”


Technological Breakthrough of the Year: Mane USA for Aquafine

Bath and Body Line of the Year: Angel “Les Parfums Corps” by Thierry Mugler, Clarins Fragrance Group

Interior Scent Collection of the Year: Nest Fragrances Collection Candles – Candela Group

Best Packaging of the Year - Women’s Prestige (tie): Harajuku Lovers Fragrances – Coty Prestige, Ma Dame – Jean Paul Gaultier – Beauté Prestige International

Best Packaging of the Year - Men’s Prestige: R1X Rocawear – Elizabeth Arden

Best Packaging of the Year - Women’s Popular Appeal: Avon Bond Girl 007 – Avon Products, Inc.

Best Packaging of the Year - Men’s Popular Appeal: McGraw by Tim McGraw – Coty Inc.

Best Media Campaign of the Year - Women’s: Sensuous – The Estee Lauder Lauder Companies

Best Media Campaign of the Year - Men’s: Dirty English From Juicy Couture – Elizabeth Arden

Retailer of the Year: QVC and Tova Borgnine

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