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2009 April 7

Young Hollywoods

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(NEW YORK) In this economy, designers are eager to earn face time with their customers, and the schedule of personal appearances and trunk shows is heating up for all designers, from legends to newbies. Lyn Devon will hit the circuit tomorrow evening from 7 to 9 p.m. with a show at Rochelle Gores's ARCADE boutique in Los Angeles. “It is so important for designers to come to the store because it not only give us a chance to get closer with them and their style, but allows them to really interact with the clients and their customers that they don’t see on a day to day basis," says Gores. "Inspiration may come from spending time with the consumer and especially in LA, checking out the style of the city."

While Gores expects to draw the usual crowd of shoppers, this particular event is just a bit glitzier than average. Devon's coterie of Young Hollywood types will flock to the West Hollywood store, which opened in September 2008, to pre-order Devon's Fall 2009 collection. Lake Bell, Joy BryantShiva Rose, Rashida Jones, Kelly Rutherford, Chudney Ross, Liane Weintraub, Taryn Manning, Kim Porter and Ivana Milicevic are scheduled to make it in time for the toast, which will be fueled by cocktails from Martini + Rossi. Consider the paparazzi...informed. Next up? "We are travelling to Chicago and Milwaukee and Palm Beach and London all this month in order to promote sales, whether through retailers or private trunk shows," says Devon. "Working closely with store owners like Rochelle and her sales team is essential to building a strong business together in any climate. Meeting women from all over the country is exciting and inspiring, too!"
ASHLEY BAKER




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