Sustainable Sartorialists

(NEW YORK) It looks like eco-fashion is here to stay. This season, Lexus Hybrid Living is presenting two Fashion Week events: Earth Pledge's FutureFashion show taking place this Thursday, January 31 at Gotham Hall, and Rodarte's show on February 5 in Chelsea, which it is sponsoring.

Lexus will be creating a lounge at each event to showcase the Lexus Hybrid Living Collection, a selection of eco-furnishing options that use non-toxic paint and finishes, Forest Stewardship Council-certified wood, and natural rubber, among other environmentally friendly materials. The FutureFashion show will feature one-of-a-kind pieces from such designers as Burberry, Diane Von Furstenberg, Donna Karan, Marc Jacobs, Rogan, Stella McCartney, Versace, YSL, and more.

For the Rodarte show, the designers will demonstrate that refined design need not be forfeited when employing green manufacturing methods. According to Kate Mulleavy, half of the design duo,"Lexus inspired Laura and I to focus our efforts and integrate sustainable practices into our design process."

And front-rowers will reap the benefits. Rodarte and Lexus will be providing an exclusively designed scarf by Rodarte, made using environmentally friendly processes and textiles, and presented in a reusable bag made from Lexus billboard materials.