2010 April 30
WHAT: Polaroid 300
WHY: The world mourned two years ago when Polaroid announced that it would no longer be producing its beloved instant film---but they're back, baby! The new and improved Polaroid 300 comes in a slew of adorable colors and is just as fun to snap (and shake) as you remembered. Plus, the brand appointed Lady Gaga as creative director, and we hear they have something major up their sleeves---so watch this space...
AVAILABLE: Bloomingdales and J+R Photo, New York City, available nationwide in June