2012 October 22
WHAT: Taylor Swift Limited Edition RED Champions Keds
WHY: Earlier this month, Keds announced a multi-year partnership with six-time Grammy winning, multi-platinum chanteuse Taylor Swift. Using a multimedia campaign, Keds encourages women to share their stories of strength, creating a global community of brave girls who inspire and motivate each other to live their lives to the fullest. The collab kicks off today with limited-edition RED champions, commemorating the release of Swift’s latest album, Red. Now, young women everywhere can embody the spirit, style, and sensibility of the singing sensation. J'adore!
AVAILABLE: $50, Keds.com