2010 June 1
(NEW YORK) Effective July 15, outerwear giant Moncler will have a new man at the helm. Today, Alberto Lavia has been named chief executive officer, a new position at the house. Formerly managing director of Polo Ralph Lauren Europe—a position he held for 15 years—as well as chairman of Kenzo and managing director of Calvin Klein Europe, Lavia joins the company in a new strategy to strengthen and develop the brand. "Alberto Lavia’s arrival at Moncler represents the move to further strengthen the managerial structure of the company,” said Moncler president and creative director Remo Ruffini in a statement. “The position he will be occupying is particularly important at this time when the company’s brands are undergoing considerable development and expansion.”
In addition to its main line, Moncler also produces a Gamme Rouge brand for women, designed by Giambattista Valli, a Gamme Bleu brand for men, designed by Thom Browne, and its most recent addition, Moncler Grenoble. The Grenoble line was launched for Fall 2010 with a presentation at Chelsea Piers’ driving range during February’s New York Fashion Week.