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The Daily Ozzie

It's a countdown to Mercedes Australian Fash Week! A moment with Kirstie Clements, EIC, Vogue Australia
4/12/2006 4:14:00 PM
(SYDNEY) As a lead-up to Mercedes Australian Fashion Week-starting April 26!-we've compiled a dossier on fash insiders from Oz.

In today's edition, we grabbed a moment with Kirstie Clements, the woman who's been in the top seat at Vogue for nearly seven years. She dishes on the catwalk vibe down under...

What's the biggest difference between Vogue Australia and other Vogues?
Ours has a bit of a lifestyle feel, there's sort of a breezy attitude that runs through it. We try not to take ourselves so seriously, so it's got a lighter hand to it.

And what are the Vogue offices like?
They are in the dodgy bit of Surry Hills. It's kind of industrial environment, but there are starting to be more little boutiques and restaurants with a Meatpacking district feel. I don't want to give it a false sense of glamour. But give it a few years, by all means.

How does Sydney differ from Melbourne?
Sydney is much more beachy, a bit more L.A. if you will, much less dressed. Melbourne would say Sydney was more loud and brash; Melbourne is quieter, more insular. It's more of a café culture where Sydney is a bit more hedonistic.

And who do you get in the front row?
In terms of socialites: Sarah Murdoch, she is always worth looking at when she is there. It's the girlfriends of the tycoons. Jackie O, who is on radio, she has quite a high profile. It's really quite industry. Australians have a funny thing about not wanting to be in the spotlight all the time. People are more sort of friendly. They never want to be seen as more important than any one else, so we haven't got that huge flashbulbs going off kind of thing.

And a few tips on what's in Vogue...

Vogue Eats: Icebergs, Morris, North Bondi Italian, and La Sala for lunches. "It's run by this guy Andrea, it's kind of Vogue HQ in terms of lunch."

Vogue Shoots: We shoot a lot up in Palm Beach because it's too crowded around the beaches in Sydney. Australians don't necessarily want to look at Australian locations. But the Whitsunday Islands...the beaches there are insane.

Mischa's In Vogue: We did a big shoot with Mischa Barton during the Oscars and took over all of these Australian designers, like Willow and Theodore. Arthur Elgort shot the photos of her with her dog.