Stay in Style

(NEW YORK) Why just wear it when you can live it? That's Moschino's feeling, anyway. The brand is opening the luxury hotel Maison Moschino in 2009, located in the old neoclassical railway station at Viale Monte Grappe, 12, in Milan. Rossella Jardini and the Moschino creative team are behind the hotel's design, which will include fairy tale-themed rooms, like a "Petals" bedroom and a "Dream" hall. Each of the 54 rooms and 15 suites will be unique, and the hotel will include a bar, restaurant, garden, spa, and gym. Moschino plans to present the concept for Maison Moschino at the 45th annual TTG Incontri, an international tourism trade show in Rimini, Italy, taking place this weekend. Does this mean the Principe has competition? Time--or Fashion Week--will tell.