The Biggest Bang

Macy's to kick off 150th birthday celebration with a literal smash
Friday, June 20, 2008

(NEW YORK) Macy's annual Fourth of July fireworks show has become a New York institution--and this year's display will carry a special message. To kick off the retailer's 150th birthday celebration, which will run from July through December, Macy's will add a few extra jolts to the night sky. The barges floating in the East River will be graced with special arches proclaiming "150"--and they will commemmorate the occasion by unleashing a special 150-firework salute. 

Macy's slogan--"Inspiring oohs, ahhs and wows for 150 years"--likely forshadows the exclamations that will ensue as Macy's rolls out six months of celebration. We're sure this year's Thanksgiving Day Parade will include archival balloons and icons of the past, and the holiday windows will tell another story entirely. Additionally, Alek Wek will be appearing in the anniversary ising campaign. "We shot it in the warehouse where they store the floats," the supermodel told The Daily. "I felt like a kid in a candy store!"
NOLA WEINSTEIN