Brand New Bebe

(NEW YORK) She did it for Easy Spirit and Imitation of Christ, and now Tara Subkoff is at it again--the designer is lending her skills to Bebe, launching a capsule collection with the brand aptly called Tara Subkoff for Bebe. The twelve-piece collection includes feminine pieces with strength, whimsy, and lots of ruffles. The designer went for '80s feminist-meets-'40s Hollywood glam with a color palette consisting of black, white, red, and a unique heart print.

Subkoff is the first in Bebe's new initiative to collaborate with young indie design talent. "Tara is an independent spirit who exudes a sexy, feministic style," said Greg Scott, Bebe's chief executive officer. "Her unique design sensibility perfectly complements the edgy, sensual style of Bebe."

The collection is set to launch in early February at all Bebe stores to coincide with New York Fashion Week and Valentine's Day. Prices range from $59 for tops and skirts to $150 for pants, dresses, and a signature trench. The adorable quilted heart-shaped Tara bag with gold chain strap will retail for $79. "The collection we've created is perfect for the modern woman who wants wearable, sensual clothes versatile enough to take her from her office to cocktails and dinner," said Subkoff, who will be fêted at an exclusive party on Sunday, February 10 at the Beatrice Inn.