Alberta Ferretti's Beauty Business
(NEW YORK) Elizabeth Arden, Inc. has entered into an exclusive long-term global licensing agreement with Aeffe S.p.A. for the development, marketing, and distribution of fragrance, cosmetics, and skincare products with Alberta Ferretti, the company announced this morning.
A debut fragrance is planned to launch in Spring 2009 in Europe first before coming Stateside. The scent will be followed by a cosmetics line and skin care products. Elizabeth Arden will produce and market the fragrance collections with creative direction for the scents to come from Alberta Ferretti herself.
Financial terms of the agreement were not disclosed.
"Alberta Ferretti is an icon in the world of fashion design, and we are thrilled to be working with her to create a fragrance line that reflects the sensibilities of her style," said E. Scott Beattie, chairman and chief executive officer of Elizabeth Arden, in a statement. "Adding the Alberta Ferretti name to our designer fragrance brands allows us to diversify our fragrance brand portfolio and strategically expand our reach of prestige fragrance distribution, particularly in the European fragrance market."
The Milan-based Ferretti is known worldwide for her exquisite and ethereal gowns, a favorite of Winona Ryder, Diane Kruger, Debra Messing, and Marisa Tomei's. Her feminine style is both sensual and contemporary at once, and complements her client's personality by enhancing her beauty with exquisite tailoring and fine details.
"I'm extremely proud to embark on the adventure of creating my fragrance with Elizabeth Arden," stated Ferretti. "The history of Elizabeth Arden in the world of beauty is characterized by a distinct definition of femininity that is quite close to my own world, in which beauty, femininity, and sensuality emanate from the personality. I am convinced that this collaboration will result in a remarkable fragrance that will express the contemporary nature of a woman who lives in the present yet looks to the future."
Added Massimo Ferretti, chairman of Aeffe, "The signing of the agreement for Alberta Ferretti fragrances with Elizabeth Arden, a company known worldwide in the beauty field, guarantees the same standards of quality and excellence which are synonymous with those of our brand. Moreover, the leadership held by this American company in the fragrance sector enables us to realize a commercial development focused also on prestige and quality factors."
This is Ferretti's third license. As reported, Ferretti announced plans to introduce a new eyewear line with Elite Group S.p.A at the Mido eyewear exhibition in Milan this May. Additionally, Ferretti has a license with Gant for the production and distribution of the children's wear line, Alberta Ferretti Girls.
Elizabeth Arden's current portfolio of brands includes the Elizabeth Arden fragrances: Red Door, Elizabeth Arden 5th Avenue, Elizabeth Arden Green Tea and Elizabeth Arden Mediterranean; the Elizabeth Taylor fragrance brands: White Diamonds and Elizabeth Taylor's Passion; the fragrance brands of Britney Spears: Curious Britney Spears, Fantasy Britney Spears, and Britney Spears Believe; the Mariah Carey fragrance M by Mariah Carey; the Hilary Duff fragrance With Love...Hilary Duff; the Danielle Steel fragrance Danielle by Danielle Steel; the lifestyle fragrances: Daytona 500, Design, Giorgio Beverly Hills, the Hummer Fragrance for Men, PS Fine Cologne for Men, White Shoulders, and Wings; and the designer fragrance brands of Alfred Sung, Badgley Mischka, Bob Mackie, Gant, Geoffrey Beene's Grey Flannel, Halston and Halston Z-14; and also Nanette Lepore.
