A Good Year

(NEW YORK) It's a jungle out there, especially on the newsstand. But despite recent reports of industry-wide declines in ising pages, one fashion book is posting significant gains--Elle. In fact, 2008 has been the American edition's most successful one in its 24-year history, with a total of 2,578 ad pages sold. This marks a 5.4% increase over 2007, accompanied by a 10 percent gain in ad revenue. By comparison, Vogue, the category's longtime leader, has moved 2,893 ad pages, down 9.6% over a record-breaking 2007. Given that 2009 is slated to be one of the most challenging years for ad dollars on record, the competition between the two books is bound to intensify.
ASHLEY BAKER