Tory's New Looks

Burch opens 16th store in Palm Beach, 17th to come in New York next month
Monday, November 10, 2008

(NEW YORK) The economic crisis may be hitting the fashion industry hard, but at least one brand seems to be going strong: Tory Burch. The company is opening the doors of their 16th retail location today at 150 Worth Avenue in Palm Beach, to be followed next month by a 17th store in New York City's Meatpacking District. The stores are branching out from their traditional look; the Palm Beach store is the brand's second beach concept store, following Burch's East Hampton location, and is decorated in turquoise, navy, and white. Expect the Meatpacking District store, slated to open at 38-40 Little West 12th Street on December 11, to look even less Tory-like: the store reportedly will have brushed steel walls and almost no orange.