Alexander McQueen Relaunches Ad Campaign

(NEW YORK) Alexander McQueen, who is evolving from fashion's enfant terrible to an industry darling with enviable commercial success, is ready to invest in his achievements. Fashion Week Daily has learned that the British designer will relaunch his memorable ad campaigns starring his eponymous main collection this fall. McQueen tapped fellow Brit Alice Gibb, the 17-year old beauty who opened his Spring 2008 show, to appear in the images. McQueen's last full-flegded ad campaign appeared in 2003, when Steven Klein photographed the austere images. For the past few seasons, the designer has concentrated ising efforts on his more youthful lower-priced line McQ.

In related campaign firsts, Daria Werbowy just shot her first Dior campaign. The Canadian supermodel, who's fronted for such brands as Chanel, Missoni, and Roberto Cavalli, stars in the French fashion house's campaign exclusively this fall. She was shot by Craig McDean, who has replaced Dior regular Nick Knight in recent seasons.