Scent of the Storm

Halle Berry launches a fragrance with Coty
Thursday, February 28, 2008

(NEW YORK) Halle Berry has joined the Coty family.

The beauty giant today announced that it signed the Oscar-winning actress to develop her own scent. Berry, who's pregnant with her first child, will create a fragrance (possibly several) and appear in its ising.

According to Steve Mormoris, senior vice president of global marketing at Coty Beauty U.S., the first fragrance offerings will launch globally next spring in retail outlets like J.C. Penney before entering other mass market doors. Coty did not disclose the terms of Berry's agreement, but similar contracts are worth between $3 to $5 million.

This addition marks a new stage in Coty's domination of the celebrity fragrance world. Current Coty partners include Jennifer Lopez, David and Victoria Beckham, Kimora Lee Simmons, Sarah Jessica Parker, Celine Dion, Kate Moss, and Gwen Stefani.